Controversy: Pastygate, It
is announced in the 2012 budget that there will be a 20% VAT charge on baked
goods served above an ambient temperature. Anger by oppositional parties,
bakers and the general public ensues.
Article 1: Pasty Tax: David
Cameron Stuffing His Face With Everything... Except A Pasty! (Pictures) 28/03/2012
This first article takes a largely satirical view of the
situation. The term pasty tax is put in inverted commas instantly undermining
the importance of the problem, suggesting that this is not a real issue at all.
The article then goes on to criticise David Cameron’s statement about his love
of pasties, pointing out that he could not have recently bought a pasty from
the west Cornwall pasty company as the company shut down over five years ago.
There is a brief outline of the situation explaining the thinking behind the
pasty tax which is explained as a “burning issue” clearly a sarcastic dig at
the media hype which surrounded this story. The Huffington Post then shows a
gallery of David Cameron eating various foods asking readers to make their own
conclusions about the Prime minister’s diet. This device is used to humiliate
Cameron showing him in various unflattering poses. There is very little said
about Ed Milliband’s response to the pasty tax only a brief paragraph about his
visit to Greggs earlier in the week. All mockery is centred on Cameron.
Article 2:
David Cameron defends George Osborne's 'pasty tax' 18/04/2012
This article presents a far more objective viewpoint on the
situation. There is a focus on an issue answered by David Cameron during prime
ministers questions concerning the fact that Pasties had been given a 20% VAT
increase but not caviar. Both the question and response by Cameron are
reproduced in full with no further comment by the writer of the article. This
allows the reader to make up their own mind on the issue. There is then a
portion of a statement released by Downing Street saying that the budget is
fair and difficult decisions have to be made sometimes. The article then ends
with a small section describing how various bakers plan to march against the
pasty tax on the 26th of April.
This article is certainly more weighted in support of the government,
there is only quote included which criticises the tax and this is responded to
by Cameron. It is however more objective than the Huffington Post’s article, supporting
its point of view simply with quotes and facts. There are no loaded terms or
inference that I noted.
The slideshow on the HuffPost article reminded me of the website 'Kim Jong-Il Looking At Things' (http://kimjongillookingatthings.tumblr.com/) which I think I mentioned in one of the lectures but forgot to post the link. Perhaps we should revisit both these examples (and maybe also that photo of Ming Campbell pointing at a toilet) in the week on Image to discuss how these images puncture the intended aims of the photo ops. In this instance it is clearly a class issue, which is also discernable as the lead angle of Independent article, but with the opinions more carefully attributed to sources with what Tuchman might categorise as 'strategic use of quotation', as you rightly point out it does present Cameron's defence.
ReplyDelete